Largest NYC Coldwell Banker affiliate launches new, independent firm called MYNY

Coldwell Banker Reliable Real Estate — formerly the largest Coldwell Banker franchise affiliate in New York City — has launched a new independent brokerage, MYNY. The company is now in its 20th year in business, with 18 of those spent under the Coldwell Banker banner. Office locations include Brookl

ICE Mortgage Monitor shows serious delinquencies up 25% in four-month span

Mortgage delinquency rates are increasing modestly from historic low points as declining cure rates push more borrowers into serious distress, even as affordability has improved on a year-over-year basis, according to Intercontinental Exchange (ICE)’s April 2026 Mortgage Monitor. The report, which d

Your House Hasn’t Sold Yet. Should You Rent It Out Instead?

When your house sits on the market longer than expected, it can get frustrating fast.

Presupposition is the mistake:  Why housing marketing doesn’t meet the bar

Though I’ve never taken a marketing class, I remember fellow students quoting the famous Philip Kotler, who said that marketing is “the creation of demand.” Simplistic to be sure, but a useful shorthand for that many-splendored thing that many of us do for a living. We market to create demand, which