Intent beats volume: What real estate teams are learning from AI-powered follow-up

Real estate has always had a complicated relationship with lead follow-up. Everyone knows speed matters. Everyone knows consistency matters. And almost every team believes there is missed opportunity sitting somewhere inside its database, even if they’re using real estate AI follow up. The common re

Is It Still a Seller's Market? Here's What the Data Says.

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us.

Think Home Prices Will Crash? Here's What the Experts Actually Expect.

One of the biggest reasons buyers are still sitting on the sidelines is because they think home prices are going to come down.

The next test for master-planned communities is staying power

Master-planned communities are gaining renewed relevance as buyers seek a sense of predictability in an uncertain housing market. Even as the broader housing market continues to wrestle with affordability pressure, interest rate sensitivity and uneven buyer demand, many master-planned communities ha